Smart consumers know how to get the most for their money. To encourage smart consumerism, we’re kicking off 2023 with the ultimate shopping guide. If you want to know the best days to shop for deals in the US, we’ve got you covered. From major sales like Prime Day to freebie giveaways and what to buy each month, read our go-to guide to get the best deals in 2023.

Should I Wait to Shop for Deals?

Absolutely, and here’s why.

Most consumers buy products when they need them instead of waiting for a better deal. That makes sense if your fridge broke and you need to replace it ASAP. For less urgent purchases, it makes sense to wait for major sales or seasonal discounts (especially on big-ticket items) when you can pay significantly less.

 If you are patient and willing to plan, you can save money and stretch your dollars.

👉 Make a list of all the major purchases you expect to make in 2023. Add items as you go and check for sales each month.

What Are the Best Days to Shop in 2023?

If you’re a budget-conscious shopper, you’re in luck. Every month of 2023 has key days that you can mark in your calendar to help you buy what you need without compromising your budget.

☃ January 2023

🛒 What to Buy in January

  • Bedding & Bath needs
  • Wedding dresses
  • TV’s
  • Christmas decorations
  • Fitness equipment

🗓 Best Days to Shop

New Years Day (January 1)
Almost all major brands and retailers hold sales to celebrate ringing in the new year. Big companies like Amazon, Target, Kohl’s, and Walmart are holding up to 70% clearance sales on items like homeware, winter clearance apparel, beauty, and more.

Victoria’s Secret Semi-Annual Sale (Late December/Early January)
The famous VS semi-annual sale has 50%-70% discounts on underwear, bras, lingerie, swimwear, pj’s, and leisurewear. If you miss it, wait for the next one in early June. If it’s body care and candles that you’re after, sister company Bath and Body Works is also holding its semi-annual sale so you can save up to 75% on select items. Both sales span across several weeks.

Martin Luther King Day Weekend (January 16th)
Any long holiday weekend in the US is synonymous with sales. MLK Weekend is the first one, kickstarting the year with great savings on winter apparel, bedding, beauty, and home.

January White Sale (All month)
If you need bedding, linens, towels, sheets, and bath essentials now is the time to buy them. Major retailers like Wayfair, Bed Bath & Beyond, Lowe’s, and Macy’s are known to have some of the best white sales, with discounts ranging from 40%-60%.

😉 Freebie Days

  • Bagel Day (January 15th)
  • Pie Day (January 23rd)

💝 February 2023

🛒What to Buy in February

  • TV’s (before the Super Bowl)
  • Winter apparel & gear
  • Home appliances & furniture
  • Mattresses

🗓 Best Days to Shop

After Valentine’s Day (February 14th)
Once Valentine’s Day is over, stores like Target and Walmart will have major sales on chocolates. Premium chocolatiers like Godiva and Lindt will likely have discounts too. Look out for jewelry sales after February 14th: some retailers offer discounts.

President’s Day Weekend (February 20th)
This three day weekend is ideal for buying furniture, appliances, and home goods. Once again we see big retailers like Walmart, Wayfair, and Lowe’s offering upwards of 40% off on selected merchandise.

😉 Freebie Days

  • Frozen Yogurt Day (February 6th)
  • Pizza Day (February 9th)
  • Pancake Day @IHOP (February 16th)
  • Muffin Day (February 20th)

🍀 March 2023

🛒What to Buy in March

  • Luggage & travel essentials
  • Ski gear
  • Winter-specific goods

🗓 Best Days to Shop

National Frozen Food Month (March 6th/All month)
The best days to shop at Costco, Walmart, and Aldi for frozen goods will be during March. Supermarkets have discounts on frozen pizza, meat, fish, fruit, and more. If you want to find the best deals, combine manufacturer coupons with in-store offers.

St. Patrick’s Day (March 17th)
Some restaurants and bars will hold St. Patrick’s Day drinks and food specials to celebrate the holiday, while the days following it will see huge reductions in themed merchandise.

😉 Freebie Days

  • Egg McMuffin Day (March 2nd)
  • International Women’s Day (March 8th)
  • Free Cone Day at Dairy Queen (March 19th)

💡 Buying items off-season is one of the the best ways for a consumer to save significantly.

☂ April 2023

🛒What to Buy in April

  • Car maintenance & parts (April is National Car Care Month)
  • Spring cleaning supplies & vacuums
  • Second-hand goods
  • Beauty: Sephora’s Spring Savings Sale & Ulta’s Spring Haul

🗓 Best Days to Shop

Easter Weekend (April 9th)
The days leading up to and including Easter weekend will be packed with spring sales from retailers. Discounts on spring apparel, shoes, chocolate or Easter themed merchandise are popular during this time. Check out some of last year’s deals to get an idea of what to expect in 2023.

😉 Freebie Days

  • Burrito Day (April 1st)
  • Tax Day (April 18th)
  • Pretzel Day (April 26th)
  • Ben and Jerry’s Free Cone Day (Mid April)
  • Krispy Kreme’s Superhero Day (April 28th)

🌺 May 2023

🛒What to Buy in May

  • Mattresses – May is National Better Sleep Month
  • Spring apparel
  • Furniture
  • Kitchen appliances, dishes & cookware
  • Workout apparel

🗓 Best Days to Shop

Mother’s Day (May 7th)
Moms can score many freebies and discounts, and many stores offer Mother’s Day sales on gifts like flowers, jewelry, and women’s apparel.

Memorial Day Weekend (May 29th)
Mark your calendar because this is one of the biggest long weekend sales of the year. Stores will be offering up to 50% off on furniture, patio furniture, small kitchen appliances, refrigerators and more.

😉 Freebie Days

  • Military Appreciation Month (All Month)
  • Haagen-Dazs Free Cone Day (Early May)
  • Nurses Day (May 6th)
  • Hamburger Day (May 28th)

🌞 June 2023

🛒What to Buy in June

  • Lingerie & swimwear
  • PC games
  • Tools and grills

🗓 Best Days to Shop

Father’s Day (June 18th)
Expect to see stores offering discounts on father’s day gifts like tech, power tools, and outdoor gear, while restaurants will offer freebies and specials for dads.

Victoria’s Secret Semi-Annual Sale (Early June)
If you missed out on the VS January sale, now is the time to stock up on items like swimsuits just in time for summer. Make sure to also check out Macy’s lingerie section as they will be holding inventory clearing sales. And don’t forget Bath and Body Works is also holding its semi-annual sale.

😉 Freebie Days

  • Donut Day (June 4th)
  • Chocolate Ice Cream Day (June 7th)
  • Iced Tea Day (June 10th)
  • Smoothie Day (June 21st)

🍦 July 2023

🛒What to Buy in July

  • Furniture
  • Paint
  • Summer apparel
  • Early back-to-school sale

🗓 Best Days to Shop

Independence Day Weekend (July 4th)
Sales leading up to July 4th weekend kickstart the clearance on summer apparel as we’re approaching back-to-school season. Stores like Lowe’s and Home Depot will have sales on big ticket items like grills, appliances and patio furniture.

Amazon Prime Day (July 11th-12th)
One of the most anticipated sales of the year, Prime Day is very tech and gadget oriented. Even better news for shoppers is that competitors will have discounts to rival Amazon with Walmart’s Big Save and Target’s Deal Days.

😉 Freebie Days:

  • Fried Chicken Day (July 6th)
  • Strawberry Sundae Day (July 7th)
  • Free Slurpee Day/7 11 Day (July 11th)
  • French Fry Day (July 13th)
  • Ice Cream Day (July 18th)
  • Hot Dog Day (July 22nd)
  • Hot Fudge Sundae Day (July 25th)
  • Wing Day (July 29th)
  • Cheesecake Day (July 30th)

💡 Follow brands and companies you’re interested in on Twitter to get the most up-to-date news about sales and freebies.

✏ August 2023

🛒What to Buy in August

  • Laptops
  • School supplies
  • Summer clearance

🗓 Best Days to Shop

Back-to-School Sales (All month)
The end of summer marks the beginning of major sales on laptops, desktops, school supplies, and clothing.

Sales Tax Holidays (Throughout the month)
Most US states will have tax free days this month on specific items, while some are in February or July.

😉 Freebie Days

  • Chocolate Chip Cookie Day (August 4th)
  • Rootbeer float day (August 6th)
  • World Senior Citizen Day (August 21st)
  • Waffle Day (August 24th)

🍎 September 2023

🛒What to Buy in September

  • Bicycles
  • Appliances
  • Home Decor
  • Mattresses

🗓 Best Days to Shop

Labour Day Weekend (September 4th)
This long weekend offers sales on mattresses, appliances, houseware, and tech. Big box stores usually offer 20%-50% discounts.

😉 Freebie Days

  • Chocolate Milkshake Day (September 12th)
  • Cheeseburger Day (September 18th)
  • Coffee Day/National Starbucks Day (September 29th)

🎃 October 2023

🛒What to Buy in October

  • Cars
  • Jeans
  • Outdoor Furniture
  • Camping and outdoor gear

🗓 Best Days to Shop

Columbus Day Weekend (October 9th)
Even though it’s not on par with some other holiday sales, you can get some great deals this Columbus Day.

Halloween (October 31st)
Kids get freebies and perks this Halloween, like last year’s DQ Kid’s Meal for $1.99. Most fast food places and restaurants are offering deals on food for all ages. Once Halloween ends shop for discounts on costumes, decorations, and candy.

😉 Freebie Days

  • Taco Day (October 4th)
  • Pasta Day (October 25th)

🦃 November 2023

🛒What to Buy in November

  • Tech + electronics (TV’s, laptops, gadgets, cameras, tablets)
  • Baking goods
  • Large & small appliances

🗓 Best Days to Shop

Singles Day (November 11th)
Chinese e-commerce retailer Alibaba’s blockbuster sale has prompted even American retailers to participate. Some of the biggest discounts come from Alibaba’s AliExpress (60-70% on almost everything).

Black Friday (Nov 24th)
The biggest sales event in the US has the best deals on electronics, big-ticket items like appliances and TV’s, and pretty much any category you can think of. Black Friday sales usually span almost the entire month of November.

Small Business Saturday (Nov 25th)
This is a great chance to support small businesses and find some great discounts at the same time. Check out one of the biggest online platforms for small business owners, Etsy, for sales and promotions.

Cyber Monday (Nov 27th)
Score the best online shopping deals on gadgets, fitness, electronics and home goods to name a few. Think of it as a digital Black Friday.

😉 Freebie Days

❄ December 2023

🛒What to Buy in December

  • A home
  • Toys
  • Christmas decor & food
  • Kitchenware

🗓 Best Days to Shop

Free Shipping Day (Mid December)
As the name suggests, you’ll get free shipping on anything you order online.

Super Saturday (December 23rd)
The last Saturday before Christmas lures in last-minute shoppers and procrastinators with sales and discounts on specific items like clothes, toys, and select appliances.

Boxing Day (Dec 26th)
On one of the biggest sales of the year after Black Friday, find huge discounts on almost anything.

Wayfair’s End of Year Clearance Sale (End of December)
Another one of Wayfair’s biggest sales starts at the end of December and carries through the first week of January. Expect to see savings of up to 70% on furniture, appliances, and even art.

😉 Freebie Days

  • Cookie Day (December 4th)
  • Brownie Day (December 8th)

⚠️ Resist the temptation to buy something you don’t need just because it’s on sale.

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