This site is part of an affiliate sales network and receives compensation for sending traffic to partner sites. This compensation may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers.
Some of our posts contain affiliate links. If you click on such an affiliate product link and end up making a purchase, we’ll receive a commission from the seller. The amount you pay for the product doesn’t increase.
These affiliate commissions help us keep the blogging side of the business running.
Our advertising policy in detail
Banners or popup ads have never been our thing.
We believe that those make consuming content harder and interrupt the reader in ways that are not helpful in what they want to achieve. That’s why we’ve opted not to use traditional advertising altogether.
However, we are still a business, and as such, we need revenue sources to keep the lights on (and someday hopefully, make a profit).
This is where affiliate links come into play.
Why affiliate links?
We believe using affiliate links is a better overall business model than traditional ads.
- First, there’s the interruption issue with regular ads that we mentioned above.
- Second, traditional ads don’t provide any actual value above letting the reader know about a given product.
It’s a different story with affiliate links.
You’ll notice that each product we link to via an affiliate link has a description of what it is, why the reader should consider it, plus often what its pros and cons are. That way, the reader gets some context regarding the link in question and can decide whether they want to check the thing out or not.
Oftentimes, our affiliate links are used in head-to-head comparisons and reviews, which provide the reader with even more hands-on information about the product in question.
Publishing this content helps our readers save time and stress when figuring out what to buy (product X vs Y). We always aim to tell you what the best “thing” in a given comparison is and we put our reputation on it.
The recommendations we make are a result of in-depth research, analysis, and hours of work spent on a single blog resource, comparison, or review. We pride ourselves on always getting to the bottom of things and spending as much time and energy as needed to get there.
Do affiliate links make us biased?
You’re probably wondering if using affiliate links doesn’t make us biased or has influence over our judgment.
The short answer is no. But it goes deeper:
Our recommendations are always made entirely by the writer working on a given piece and aren’t influenced by our affiliations in the market. It’s the writer who has the full authority and independence to name the top solution according to their analysis and conclusions.
In simple terms, we never say that some product is great because we’re affiliated with it.
Our editorial principles guide the ways in which our writers create accurate, unbiased, and actionable content that serves our readers first.
Why are we telling you this?
First, it’s illegal not to disclose affiliations.
But apart from that, we’ve decided to take this opportunity and opt for full transparency. This is why we’re getting so in-depth about our affiliations and why we’re taking part in them.